A Free 'All-Access' Pass for Colorado Kids? Inside the New My Colorado Card Bill.
Sponsors: Mandy Lindsay·Education·

Illustration: Assembly Required
The Bottom Line
State lawmakers are pushing a new pilot program to give middle and high schoolers a digital pass—the 'My Colorado Card'—that unlocks access to museums, rec centers, and arts facilities across the state. It is meant to tackle the youth mental health crisis by getting kids out of the house and into the community, but the details rely heavily on local businesses and nonprofits voluntarily stepping up to the plate.
What This Bill Actually Does
Let's be honest: keeping kids engaged, active, and out of trouble after school is a full-time job in itself, and it often comes with a hefty price tag. Lawmakers are pointing to a lack of access to these activities—what the bill calls "opportunity deserts"—as a driving factor behind the ongoing youth mental health crisis. To fix this, HB26-1055 proposes the creation of the My Colorado Card Pilot Program, housed under the Department of Public Health and Environment (CDPHE). The state would develop a digital or physical card, likely integrated directly into the existing MyColorado smartphone app, designed specifically for youth in grades 6 through 12. This card would act as a passport to participating museums, libraries, recreation centers, parks, sports facilities, and after-school programs across the state.
Here is how the rollout would actually work. By December 30, 2026, CDPHE is required to select a limited number of pilot communities to test-drive the program. The bill mandates that these chosen areas must represent a diverse geographic mix, specifically including urban, rural, and rural reservation communities. Once selected, each pilot community has to assemble a local coordination team made up of at least seven individuals. This team must include educators, community-led organizations, elected officials, parents, students, and local business owners. Their job is to hit the pavement and figure out the ground-level logistics: identifying eligible kids, recruiting local venues, and figuring out how to overcome major hurdles like transportation so kids can actually reach these opportunities.
But here is the most important caveat: the state is not forcing any private business or local facility to do anything. According to Section 3(e) of the text, facilities are absolutely not required to waive their entry fees, provide transportation, alter their capacity limits, extend their operating hours, or displace any of their existing programming. Instead, the state will rely on voluntary partnerships, encouraging venues to offer free or reduced-price access to cardholders during designated times, or to align their hours with the after-school rush. The entire initiative is set up as a temporary test run, with mandatory annual reports evaluating its success before it automatically repeals on September 1, 2031, subject to a sunset review.
What It Means for You
If you are raising a middle or high schooler in Colorado, this bill is aiming directly at your family's weekend and after-school routines. The goal here is simple: make it easier and cheaper for your teenagers to access safe, enriching environments. If your town is chosen as one of the pilot communities by the end of 2026, your child could soon download the My Colorado Card to their phone (or carry a physical version) and use it to score discounted or free entry to local spots that usually charge admission. It is a creative way to give kids a sense of independence while keeping them engaged in positive community activities.
If you are worried about the state tracking your kid's every move through an app, the bill has some strict guardrails in place. Section 2(c) explicitly requires that any data collected through the program must be strictly non-identifying. It cannot include sensitive personal, academic, or health information, and the bill flat-out bans the use of this data for law enforcement, immigration enforcement, or disciplinary purposes. On the practical side, the bill also pushes local communities to figure out transportation issues. This means your town might start coordinating shared-use transit agreements or setting up special after-school shuttle schedules, which could save you from having to play taxi driver every afternoon.
Here is what you should do right now if you want to see this happen in your neighborhood:
- Check your local options: Start thinking about which cultural, arts, or recreational spots in your town you would want involved in a program like this.
- Raise your hand for the coordination team: If your community gets selected, they are legally required to put parents and students on the local planning committee. Keep an ear out for those openings late next year.
- Contact the Education Committee: Since the bill is sitting in the House Education Committee right now, shoot a quick email to the committee members letting them know how a program like this would impact your family's daily life.
What It Means for Your Business
If you own, manage, or market a cultural, arts, recreational, or extracurricular facility—think private gyms, climbing walls, art studios, community theaters, or even batting cages—this bill creates a highly unique partnership opportunity. Because the program relies entirely on voluntary participation, local coordination teams will soon be knocking on doors looking for businesses willing to offer designated times or reduced pricing for student cardholders. This could be an incredibly smart way to fill your venue during typically slow after-school hours, drive ancillary revenue (like food or merchandise sales), and build lifelong brand loyalty with the next generation of Colorado consumers. And because the state is offering technical assistance to these pilot communities, you might even get help navigating liability or shared-use agreements.
There is also a significant indirect ripple effect here for local contractors, logistics companies, and service providers. The bill actively encourages local governments to figure out how to physically transport kids to these facilities. If you run a private shuttle service, a charter company, or manage community logistics, there could be new local government contracts or intergovernmental shared-use agreements up for grabs as these pilot communities try to solve the transportation puzzle. Furthermore, the law mandates that the local coordination team must include business and service provider representatives. This means you have a direct statutory right to grab a seat at the table and shape exactly how this program operates in your local market.
Here are a few actionable steps you can take this week to prepare your business for this potential rollout:
- Audit your off-peak hours: Look closely at your venue's capacity between 3:00 PM and 6:00 PM on weekdays. Could you afford to offer a discounted "student hour" rate to drive foot traffic without hurting your bottom line?
- Review your current youth policies: Check your liability waivers, age restrictions, and staffing models to see what it would actually take to host more unaccompanied teenagers at your facility safely.
- Watch the December 2026 deadline: Keep a close eye on your city council or county commission to see if they are applying to be a pilot community. If they are, reach out immediately to volunteer as the designated business representative for the coordination team.
Follow the Money
This bill is not a massive, budget-breaking entitlement program, but it does require some real startup capital to get the technology off the ground. According to the official fiscal note, the bill requires a $230,811 General Fund appropriation for the upcoming FY 2026-27 budget year. The lion's share of that money—$169,520 to be exact—is essentially a pass-through that goes straight to the Office of Information Technology (OIT). They are going to use those funds to pay for roughly 1,040 hours of computer programming services to actually build and integrate the digital card into the existing MyColorado app infrastructure.
The rest of that initial funding pays for a part-time (0.8 FTE) Public Health and Community Outreach Specialist at CDPHE to run the program, organize the community outreach, and handle the data reporting. Looking ahead, the program will cost the state a very manageable $80,846 annually through 2031 for ongoing app maintenance and staff salaries. For local governments, participation might require some extra municipal spending—especially if they decide to fund new transportation routes—but because participation in the pilot is completely voluntary, cities and counties will not be hit with any sneaky unfunded mandates from the state.
Where This Bill Stands
HB26-1055 is still in the very early stages of its legislative journey. It was officially introduced in the House on January 14, 2026, by Representative Mandy Lindsay. Currently, it is assigned to the House Education Committee, where it is waiting for its first public hearing.
As for its overall trajectory, the bill has a lot working in its favor: it has a very reasonable price tag, it taps into existing state technology, and it frames itself as a practical, community-driven solution to the youth mental health crisis—all of which make it an appealing, bipartisan talking point. However, it currently lacks a Senate sponsor, which it will absolutely need if it is going to cross the finish line. Keep an eye on the Education Committee calendar over the next few weeks; if it passes out of committee, it will likely be redirected to the Appropriations Committee due to its $230k fiscal note before it ever sees a full House floor vote.
The Opportunity Signal
Where this bill creates practical upside for operators: the opening, the key constraints, and the move to make while the window is still favorable.
After-School Venue Partnerships
The My Colorado Card pilot program offers cultural, arts, and recreational facilities a unique chance to expand their customer base by providing free or discounted access to middle and high school students during typically slow after-school hours. Businesses can fill capacity, build brand loyalty with future customers, and potentially increase ancillary sales, but success hinges on effective local coordination and managing increased youth foot traffic safely. The program is entirely voluntary for venues, making proactive engagement with local governments crucial.
- Voluntary participation for venues such as gyms, art studios, and museums.
- Opportunity to leverage off-peak hours, specifically 3:00 PM - 6:00 PM weekdays.
- Local coordination teams, which include business owners, will recruit venues after pilot communities are selected by late 2026.
- Pilot communities will represent diverse geographic mixes, including urban, rural, and rural reservation areas.
Next move: Audit your facility's off-peak weekday capacity and current youth liability policies, then prepare a statement of interest for your local city council or county commission by Q3 2026, outlining how your business could participate if chosen as a pilot community.
Youth Transportation Services Contracts
With pilot communities needing to address significant transportation hurdles, local logistics and shuttle service providers have a new avenue for government contracts. This bill encourages communities to coordinate shared-use transit agreements or establish special after-school shuttle schedules, creating demand for reliable, safe transportation for middle and high schoolers to participating venues. Success depends on aligning with municipal priorities and navigating the specific safety and liability requirements for transporting minors.
- Local pilot communities must identify and solve youth transportation challenges.
- Potential for new contracts with municipal governments for after-school routes.
- Focus on safely transporting youth in grades 6-12 to cultural and recreational facilities.
- Pilot communities selected by December 30, 2026, triggering local planning.
Next move: Research which Colorado municipalities or counties are likely candidates for diverse geographic pilot communities (urban, rural, reservation) and schedule introductory meetings with their public works or transportation departments by mid-2026 to present your capabilities for youth shuttle services.
State Digital Card IT Development
The My Colorado Card pilot program requires substantial IT development to integrate a new digital card for youth into the existing MyColorado smartphone app infrastructure. Colorado's Office of Information Technology (OIT) has secured over $169,000 for programming services in FY 2026-27, creating a direct contracting opportunity for IT firms specializing in app development, system integration, and secure data handling. Securing this work will require navigating state procurement processes and demonstrating expertise in government-level application development, specifically for non-identifying data protocols.
- Colorado OIT receives $169,520 for programming services in FY 2026-27.
- Scope includes building and integrating the digital card into the existing MyColorado app.
- Requires expertise in non-identifying data collection and strict privacy standards.
- Ongoing app maintenance budget of $80,846 annually from 2027-2031.
Next move: Register your IT firm with the Colorado Office of Information Technology (OIT) as a vendor and regularly monitor the state's procurement portal for RFPs related to MyColorado app enhancements or digital identity card development, preparing a capabilities statement focused on secure, privacy-compliant app integration.
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