Your Favorite Local Distillery Might Soon Serve Beer, Wine, and Open More Tasting Rooms
Sponsors: Janice Marchman, Scott Bright, Brianna Titone, Matt Soper·Business, Labor, & Technology·

Illustration: Assembly Required
The Bottom Line
Right now, Colorado distillers are strictly limited to selling the spirits they make themselves, plus maybe opening one extra tasting room. This bill changes the game by letting them open a second satellite tasting room and—if they get a new permit—sell beer, wine, or other spirits bought from wholesalers. It’s a big win for group outings where not everyone drinks whiskey, but distillers will have to offer food and navigate some new local red tape to make it happen.
What This Bill Actually Does
Currently, if you run a distillery in Colorado, the rules are pretty tight. Under C.R.S. 44-3-402, you can pour your own manufactured spirits at your main facility and exactly one other off-site sales room. If you want to make a cocktail, you can use basic modifiers like vermouth or amaro, but you absolutely cannot sell a local craft beer or a glass of wine to a customer who doesn't like liquor. Senate Bill 26-114 aims to loosen those restrictions significantly, giving spirituous liquor manufacturers more flexibility to operate like true neighborhood hubs.
First, the bill increases the physical footprint allowed for distillers. It allows manufacturers to operate up to two additional sales rooms instead of just one. This means a successful brand could have its main production site plus two separate tasting rooms across the state. Second, and more importantly, it creates a brand new permit system allowing distillers to buy alcohol from state-licensed wholesalers and sell it to their customers. This means your local gin or whiskey maker could suddenly offer a local IPA, a glass of Cabernet, or even a guest spirit on their menu.
There are guardrails, of course, to prevent distilleries from basically morphing into full-blown dive bars that happen to make a little vodka on the side. The bill caps the sales of these outside beverages at 50% of the manufacturer's gross annual revenue from alcohol sales. Furthermore, if a distillery gets this permit, they must have sandwiches and light snacks available for customers (though full meals aren't required).
They also have to jump through local hoops. A distillery must post a public notice for 45 days, publish their application in a local newspaper, and submit it to local authorities. The local licensing authority can block the permit based on traffic, noise, parking, or zoning issues. However, the bill includes a powerful "ticking clock" provision: if the local licensing authority does not respond to the state within those 45 days, the state will automatically deem the permit approved at the local level.
What It Means for You
If you're the designated organizer for your friend group or family outings, this bill solves the classic "veto problem." We all know the scenario: you want to check out a cool new craft distillery, but someone in the group strictly drinks beer or wine. Right now, under state law, that means the distillery loses your business. If SB26-114 passes, local distillers can finally stock a broader menu. You'll be able to sip a house-made bourbon while your friend enjoys a local draft beer—all in the same tasting room.
You might also notice more tasting rooms popping up in your neighborhood. By allowing manufacturers to open a second satellite location, successful rural or industrial-park distillers can more easily set up shop in bustling downtowns or suburban commercial districts.
But don't worry about a giant, noisy nightclub suddenly opening next to your kid's elementary school without warning. The bill has strict provisions protecting local neighborhoods. Distillers must publicly post their permit application conspicuously for 45 days and explicitly affirm they meet all local zoning restrictions—including strict distance-from-school requirements—before the state will approve anything. If you live near a distillery, you will have a window to voice your concerns to your local licensing authority about traffic, parking, or noise.
Want to weigh in on how alcohol is served in your community? Here is what you can do right now:
- Watch for local notices: Keep an eye out for 45-day liquor permit postings in your neighborhood or notices in your local paper. The bill gives local licensing authorities the power to deny permits based on specific neighborhood impacts, and your voice matters in that process.
- Contact the committee: If you love (or hate) the idea of distilleries expanding their menus and opening more locations, email the members of the Senate Business, Labor, & Technology Committee before the bill gets scheduled for its first hearing.
What It Means for Your Business
If you own a distillery, SB26-114 is potentially the biggest revenue unlock you've seen in years. Being able to secure a permit to sell wholesale beer, wine, and guest spirits means capturing a much wider demographic. You can also expand your physical footprint by opening up to two additional sales rooms instead of one.
However, the compliance math requires your immediate attention. You will need to carefully track your receipts to ensure that outside alcohol sales never exceed 50% of your gross annual alcohol revenue. You'll also need to spin up a basic food program—the law explicitly requires you to serve sandwiches and light snacks if you get this permit, though you are thankfully spared the massive expense of building a full commercial kitchen to serve hot meals. Be prepared for the administrative burden, too. You must pay to publish your application in a local newspaper and physically post it at your location for 45 days.
This bill also creates massive ripple effects for adjacent industries. Wholesalers and distributors have a brand new customer base opening up. Craft breweries and wineries might find lucrative new wholesale accounts with local distillers looking to stock local taps. On the flip side, traditional bar and restaurant owners might view this as increased competition, as distilleries will now be able to offer a similar breadth of beverages without holding a traditional tavern license. Real estate developers and commercial landlords should also take note: distillers will be looking to sign leases for new retail spaces for their additional tasting rooms.
Here is what business owners should do this week to prepare:
- Model the 50% revenue cap: Distillers should look at their current sales data and forecast how introducing wholesale beer/wine might shift their revenue mix to ensure they wouldn't accidentally breach the 50% legal limit.
- Start scouting locations: If you've been on the fence about expanding, start talking to your commercial broker now about prime retail spaces for a second satellite sales room before the market gets crowded.
- Evaluate food vendor partnerships: If you don't want to make sandwiches in-house, start talking to local bakeries, caterers, or pre-packaged snack vendors. Establishing these relationships early will help you meet the new food requirement cheaply and easily.
Follow the Money
While the official fiscal note hasn't been published yet since the bill was just introduced in mid-February, we can accurately forecast the financial mechanics of this legislation. At the state level, the Department of Revenue's Liquor Enforcement Division will see an increase in administrative workload. Creating, processing, and regulating a brand new permit system for outside alcohol sales—plus processing applications for additional sales rooms—will require state resources. This will almost certainly be funded by the new permit application fees paid by the distilleries themselves, making the program cash-funded rather than a drain on the state's General Fund.
For local governments, this introduces a mixed financial bag. On one hand, allowing distilleries to sell a wider variety of products and open more physical locations means a likely boost in local sales tax revenues and commercial property utilization. On the other hand, local licensing authorities will have to field these new permit applications, review them for zoning and neighborhood impacts within a strict 45-day window, and manage potential community pushback. While the bill smartly doesn't force local authorities to hold a formal public hearing for every permit, they still have to do the administrative legwork to evaluate traffic, noise, and zoning compliance, which costs local staff time.
Where This Bill Stands
SB26-114 is fresh out of the gate. It was introduced in the Senate on February 17, 2026, by a bipartisan group of sponsors: Senators Janice Marchman and Scott Bright, along with Representatives Brianna Titone and Matt Soper. It has been assigned to the Senate Business, Labor, & Technology Committee, which is where it will face its first major hurdle.
Because it has bipartisan backing across both chambers—a rare and powerful thing at the Capitol—this bill has a strong initial trajectory. However, liquor legislation in Colorado is notoriously heavily lobbied and fiercely contested. Expect traditional bar and tavern associations, as well as liquor stores, to weigh in heavily during committee hearings, as they may view distilleries selling beer and wine as encroaching on their territory. If passed, the law would take effect on August 12, 2026, assuming the legislature adjourns on time in May and no citizen referendum is filed to stop it.
The Opportunity Signal
Where this bill creates practical upside for operators: the opening, the key constraints, and the move to make while the window is still favorable.
Distillery Retail & Menu Expansion
Colorado distilleries face a significant growth opportunity by leveraging this bill. The ability to open up to two additional off-site tasting rooms, coupled with a new permit to sell wholesale beer, wine, and guest spirits, allows for broader market penetration and increased revenue per customer. This expands the appeal to diverse groups, solving the 'veto problem' for friend outings, but requires careful management of the 50% outside alcohol revenue cap and the implementation of a light snack program. Early movers can secure prime locations and establish preferred vendor relationships before the market gets crowded.
- Operate up to two additional sales rooms beyond the main facility and existing single satellite location.
- New permit allows selling wholesale beer, wine, and guest spirits, capped at 50% of annual alcohol revenue.
- Must offer 'sandwiches and light snacks' to customers if operating with the new permit.
- Local permit approval requires public notice for 45 days, with automatic approval if no local response.
Next move: Conduct a financial modeling exercise on current sales data to forecast how introducing wholesale beer/wine might impact the 50% revenue cap, and simultaneously research potential food vendor partnerships for 'sandwiches and light snacks' to ensure compliance and profitability.
New Wholesale Alcohol Accounts
Wholesalers and craft alcohol producers across Colorado now have a new, eager customer segment in local distilleries. With distilleries able to offer beer, wine, and guest spirits, they will seek reliable supply chains, creating fresh demand for local breweries, wineries, and even other spirits brands looking for new distribution channels. Timing is critical to establish relationships and secure shelf space before the market matures, but competition for these new accounts will likely be high, favoring those with strong local ties and competitive pricing and distribution services.
- Distilleries will need to source beer, wine, and guest spirits from state-licensed wholesalers.
- Preference for 'local craft' products likely creates a specific niche for Colorado breweries and wineries.
- The law's effective date of August 12, 2026, signals a purchasing surge soon after passage.
Next move: Identify Colorado distilleries currently operating or likely to expand, and prepare tailored wholesale proposals highlighting local sourcing, competitive pricing, and reliable distribution for beer, wine, or unique guest spirits to secure early partnerships.
Commercial Real Estate for New Tasting Rooms
Commercial landlords and real estate developers across Colorado will see increased demand for suitable retail spaces as distilleries look to establish up to two additional off-site tasting rooms. These will likely target high-traffic urban or suburban areas to maximize customer reach, requiring spaces that meet local zoning, parking, and public notice requirements. Proactive engagement with distillery owners and an understanding of the 45-day local permit review process can position property owners and brokers to capitalize on this expansion before competitors.
- Each Colorado distillery can open two new satellite tasting rooms, tripling their potential retail footprint.
- Locations will require prime retail visibility and compliance with local zoning, traffic, and noise regulations.
- Landlords should be aware of the 45-day public notice period for local permit applications, which can influence lease terms and due diligence.
Next move: Conduct market research to identify distilleries likely to expand and actively market suitable commercial properties, particularly those in high-visibility areas with favorable zoning, directly to their owners or through commercial brokers specializing in retail.
Get the Wednesday briefing
Colorado legislature coverage, in plain language. Free.
Frequently Asked Questions
What does SB26-114 do?
What is the current status of SB26-114?
Who sponsors SB26-114?
How does SB26-114 affect Colorado businesses?
What committee is reviewing SB26-114?
When was SB26-114 last updated?
Related Bills
Pop-Up Marijuana Events Are Coming to Colorado (If Your City Allows It)
In Committee
SB26-086The Tax on Your Weekend Premium Cigar Might Be Getting a Major Trim
Dead
HB26-1077Sun-Grown vs. Indoor Weed: How Colorado's New Tax Bill Changes the Math
In Committee
SB26-094Have a Craft Spirits Idea? Colorado Might Make It Way Cheaper to Start.
Introduced