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In CommitteeHJR26-10152026 Regular Session

Colorado Just Demanded North Korea Return a Stolen Navy Ship. Here is the History Behind It.

Sponsors: Matthew Martinez·

Editorial photograph for HJR26-1015

Illustration: Assembly Required

The Bottom Line

Lawmakers just officially designated January 23 as 'U.S.S. Pueblo Day' to honor a Navy crew captured by North Korea in 1968. This is a ceremonial resolution, meaning it does not change state law, raise your taxes, or add new business regulations. Instead, it is a formal, bipartisan statement from Colorado demanding the return of the ship and honoring its deep ties to the city of Pueblo.

What This Bill Actually Does

Let's break down exactly what this means and how it works. First, it helps to understand the legislative vehicle being used here. HJR26-1015 is a House Joint Resolution. In the Colorado legislature, a resolution is not a binding law. It does not create new regulations, establish new state agencies, or alter the criminal code. Instead, a joint resolution is the official mechanism the General Assembly uses to make a formal statement, express an opinion, or recognize a historic event on behalf of the entire state.

The focus of this specific resolution is a fascinating and tragic piece of Cold War history. Originally launched as a United States Army cargo ship in 1944, the vessel was transferred to the Navy in 1966 and renamed the U.S.S. Pueblo—the third ship in the naval fleet to be named after the city and county of Pueblo, Colorado. On January 23, 1968, while operating on an intelligence mission in what the U.S. Navy maintains were international waters, the ship was attacked and captured by the North Korean military. The human cost of the incident was severe. Navy Fireman Duane Hodges was killed during the attack. The remaining 80 crew members and two civilian oceanographers were taken prisoner and held captive by the North Korean government for 11 grueling months before their eventual release. Today, the U.S.S. Pueblo holds a unique and frustrating distinction: it is the only commissioned ship in the United States Navy currently being held captive by a foreign government. It sits as a tourist attraction in a museum in Pyongyang, North Korea.

Operationally, this resolution accomplishes three specific things. First, it permanently designates January 23 of each year as 'U.S.S. Pueblo Day' in Colorado. Second, it calls out North Korean leader Kim Jong Un directly, demanding the return of the ship to the American people. Third, it directs the state to send official copies of this demand to President Donald J. Trump, Governor Jared Polis, and the members of Colorado's Congressional delegation to keep the issue on the federal radar.

What It Means for You

If you are wondering how this impacts your daily commute, your wallet, or your legal rights, you can breathe easy. Because this is a resolution and not a statutory bill, it changes absolutely nothing about your day-to-day life. You do not get a paid state holiday off from work, your taxes are not going up, and there are no new state rules or legal thresholds you need to memorize.

However, if you are a history buff, a military veteran, or a resident of Southern Colorado, this resolution carries significant emotional and cultural weight. State-recognized memorial days act as an official anchor for community events. For the residents of Pueblo County, this formal acknowledgment at the state Capitol validates a piece of local history that often gets overshadowed by broader Cold War narratives. It ensures that the bravery and sacrifice of the 82 men who endured nearly a year in North Korean captivity are not forgotten by the state that shares their ship's name.

Here is how you can engage with this new designation:

  • Mark your calendar: Add January 23 to your calendar as 'U.S.S. Pueblo Day.' It is a great excuse to read up on local history or teach your kids about Colorado's surprising connections to global military events.
  • Support local veterans: Use the anniversary as a reminder to check in on the veteran community. Local VFW posts and American Legion chapters often host events or fundraisers around officially recognized military anniversaries.
  • Visit a museum: If you are in the Pueblo area, look out for historical exhibits or community talks that will likely pop up around this time next year now that the state has given the date an official stamp of approval.

What It Means for Your Business

Let's talk business. The absolute best news I can give you about HJR26-1015 is that it requires zero compliance updates from you or your legal team. You do not need to rewrite your employee handbook, adjust your payroll software, or worry about state inspectors knocking on your door. When you see resolutions like this moving through the Capitol, you can safely file them under 'good to know, but no action required.'

That said, savvy business owners know that the legislature is about more than just regulation—it is about community priorities. This resolution was sponsored by a massive bipartisan coalition. Representatives Matthew Martinez, Stephanie Luck, Rod Pelton, and Marc Snyder managed to get almost the entire General Assembly to sign on. When you see lawmakers from drastically different political backgrounds agreeing on something, it is a signal of shared values. If your business operates in the defense sector, government contracting, or simply relies heavily on the Southern Colorado market, paying attention to what lawmakers celebrate can help you understand the culture of the Capitol. For businesses operating in or around Pueblo County, this new state-designated day presents a genuine opportunity for community engagement. Recognizing 'U.S.S. Pueblo Day' can be a way to show that your business cares about local history and the military community.

Here are your action items for this week:

  • Update your promotional calendar: If you run a retail shop, restaurant, or hospitality business in Southern Colorado, flag January 23. Consider running a veteran appreciation promotion, a discount for active-duty military, or simply acknowledging the history on your company's social media channels next year.
  • Clear your legislative tracker: If you use software to track bills containing the word 'Pueblo' or 'military,' you can safely archive this one. Refocus your energy and lobbying resources on the statutory bills in committee that will actually impact your taxes and regulations.
  • Engage with local partners: Reach out to the local Chamber of Commerce or historical societies. Sponsoring a small community event around this newly recognized day is a low-cost, high-impact way to build local goodwill.

Follow the Money

When we look at the fiscal impact of legislation, we are usually hunting for hidden taxes, newly created state enterprise funds, or massive budget appropriations. With HJR26-1015, the financial footprint is effectively zero.

Because this is a joint resolution, there is no official fiscal note attached to it by the nonpartisan legislative staff. The state is not allocating any money to buy the ship back, nor is it funding a new government office to enforce the new commemorative day. The only tangible cost associated with this action is the administrative expense of printing official, sealed copies of the resolution and mailing them to President Donald J. Trump, the Governor, and Congress. Those minor costs—literally just paper, ink, and postage—are easily absorbed by the General Assembly's existing annual operating budget. Taxpayers will not see a single cent diverted or raised to make this happen.

Where This Bill Stands

This resolution is officially in the history books. Unlike standard bills that have to endure grueling committee hearings, public testimony, and intense floor debates, ceremonial resolutions usually take the fast track.

HJR26-1015 was introduced in the House on February 5, 2026, and sailed through to a third reading pass the very next day with absolutely no amendments. The Senate followed suit with the exact same speed, passing it unamended on February 9. Because it is a joint resolution expressing the sentiment of the legislature, it does not require the Governor's signature to take effect. It was officially signed by the Speaker of the House on February 10 and the President of the Senate on February 11. The process is entirely complete. The message has been sent to Washington, and the designation of January 23 is officially on the state's books.

The Opportunity Signal

Where this bill creates practical upside for operators: the opening, the key constraints, and the move to make while the window is still favorable.

  • Local Brand Engagement in Southern Colorado

    The state's official designation of January 23 as "U.S.S. Pueblo Day" creates a clear, recurring focal point for businesses in Southern Colorado, particularly Pueblo County, to deepen community ties and enhance local brand perception. This low-cost opportunity allows businesses to authentically engage with local history, honor veterans, and attract customers who value community involvement. By aligning promotional efforts or corporate social responsibility initiatives with this newly recognized day, businesses can build goodwill, differentiate themselves from competitors, and potentially foster customer loyalty. The key is genuine participation, as inauthentic gestures could backfire, so efforts must be thoughtfully integrated.

    • January 23 is now an officially recognized state day, offering a predictable annual event for engagement.
    • Strongest impact likely in Pueblo County and Southern Colorado, due to the ship's namesake connection.
    • Activities can include themed promotions, sponsorships of local historical events, or partnerships with community groups.
    • The resolution passed with widespread bipartisan support, indicating broad community acceptance of the designation.

    Next move: By March 15th, reach out to the Pueblo Chamber of Commerce or local historical societies to explore collaborative event opportunities or promotional partnerships for January 23, 2027, including potential cross-promotion or sponsorship.

  • Targeted Veteran Appreciation Marketing

    With the formal establishment of "U.S.S. Pueblo Day" on January 23, businesses across Colorado, especially those with a strong veteran or military customer base or presence, have a clear, state-endorsed date to launch or enhance veteran appreciation initiatives. This provides a legitimate and official hook to offer special promotions, discounts, or dedicated services to active-duty military and veterans, fostering goodwill and potentially increasing patronage. The timing is opportune, as the state's recognition elevates the significance of the day, making such gestures more impactful than arbitrary promotional dates. However, programs must be genuinely structured and clearly communicated to avoid appearing opportunistic or tokenistic.

    • January 23 provides an official anchor for annual military and veteran-focused promotions.
    • Applies broadly across Colorado, though impact may be magnified near military bases or communities with high veteran populations.
    • Can include discounts, special events, or charitable contributions to veteran support organizations.
    • Requires clear communication on eligibility criteria (e.g., valid military ID or proof of service).

    Next move: By April 30th, develop a proposal for a "U.S.S. Pueblo Day" veteran discount or special offer to be implemented on January 23, 2027, and present it to your marketing team for integration into the annual promotional calendar.

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Frequently Asked Questions

What does HJR26-1015 do?
This is a symbolic resolution honoring the 58th anniversary of the capture of the U.S.S. Pueblo by North Korea in 1968. Because the Navy ship was named after the city and county of Pueblo, Colorado, this measure officially designates January 23 of each year as "U.S.S. Pueblo Day" to remember the crew's bravery. It is an honorary gesture and does not create any new laws, rules, or regulations.
What is the current status of HJR26-1015?
HJR26-1015 is currently "In Committee" in the 2026 Regular Session. It was introduced by Matthew Martinez.
Who sponsors HJR26-1015?
HJR26-1015 is sponsored by Matthew Martinez.
How does HJR26-1015 affect Colorado businesses?
The state's official designation of January 23 as "U.S.S. Pueblo Day" creates a clear, recurring focal point for businesses in Southern Colorado, particularly Pueblo County, to deepen community ties and enhance local brand perception. This low-cost opportunity allows businesses to authentically engage with local history, honor veterans, and attract customers who value community involvement. By aligning promotional efforts or corporate social responsibility initiatives with this newly recognized day, businesses can build goodwill, differentiate themselves from competitors, and potentially foster customer loyalty. The key is genuine participation, as inauthentic gestures could backfire, so efforts must be thoughtfully integrated. With the formal establishment of "U.S.S. Pueblo Day" on January 23, businesses across Colorado, especially those with a strong veteran or military customer base or presence, have a clear, state-endorsed date to launch or enhance veteran appreciation initiatives. This provides a legitimate and official hook to offer special promotions, discounts, or dedicated services to active-duty military and veterans, fostering goodwill and potentially increasing patronage. The timing is opportune, as the state's recognition elevates the significance of the day, making such gestures more impactful than arbitrary promotional dates. However, programs must be genuinely structured and clearly communicated to avoid appearing opportunistic or tokenistic.
When was HJR26-1015 last updated?
The last action on HJR26-1015 was "Signed by the President of the Senate" on 02/11/2026.